My version of Tourette's

Advertisement video

What is the purpose of advertisement?

The purpose of advertisement is for product awareness, so the project is out n the world trying to persuade the target audience to buy or invest into the product. Also, with the advertisement it can fund the programs in which it is showed during. For an example just eat sponsors x factor.

 

What is a “target market”?

The target market is who the advert/ product is made for, the one who will be the most interested in it.

 

How does advertisement work?

Advertisement works by appealing to the target market, showing things that make them remember it and be curios on if it is worth what they pay.

Advertisement follows trends, big issues, values and they need to be up to date with the world so lots of research is needed.

 

What is “reach”?

Reach is how many can it reach at once.

 

What is “frequency”?

Frequency is the number of times it gets advertised.

 

What short elements does an advertising agency spend its money on?

All element of advertisement cost something, it is a big cost on making ads. Some ads need to be played to a wider audience only a few times, some ads are run repeatedly to the same small audience, both cost is different ways.

 

How important is the USP?

USP stands for unique selling point. It is a marketing statement that differentiates a product or brand from its competitors.

 

Why might an advertising campaign fail?

The advertising industry does have rules and regulations. They make sure everything is all right before they make their ads. Quite often they like to provoke a response.